Lovemarks has been called a “billion dollar idea” for Saatchi & Saatchi. SweeneyVesty are long term advisers to and implementers of Lovemarks, an idea that has rebranded branding. Lovemarks was one of Ad Age’s “Ideas of the Decade.” This project has involved the production of books; 1000+ presentations in 50+ countries; academic teaching modules and internal HR tool kits; collateral; websites; social media; videos and a 12-part documentary.
Lovemarks.com is Saatchi & Saatchi’s flagship website for the Lovemarks concept, and we provided:
Design, build and maintenance of interactive and social networking website with 18,000+ members
Concept development and web development
Daily editorial management of content and images
Liaison with international community and businesses
Weekly newsletter
Performance monitoring and production of monthly statistics reports
Integration of widgets, Facebook application, online video
Monitoring and analysis of trends and publication of trend and insight reports
Development and implementation of internal and external marketing initiatives.
