Chinese owned Yashili New Zealand Dairy Co. Ltd engaged SweeneyVesty to assist with the November 2015 VIP launch of its state-of-the art, and first of its kind, infant formula plant in Pokeno, North Waikato, NZ. In addition to developing and implementing a global media strategy for the launch event, we project-managed the commissioning and production of a wide range of visual content (stills and videography) to be permanently displayed in Yashili’s Visitor Centre at the plant, and co-ordinated a spectacular launch event for 400 key dignitaries and media. A critical objective for Yashili was to maximise media visibility for the opening in mainland China. SweeneyVesty are also responsible for Yashili’s ongoing marketing, advertising and digital activities in 2016.

ClientYashiliServicesWebsite, Event Concept and Management, Photography, Public Relations, MarketingYear2015